Pricing
The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal. Over-pricing of the property may result in a smaller buyers' pool or prolonged stay on the market that will result in lower offers being submitted while under-pricing of the property may result in you losing money on your investment and a buyer offering an even lower amount due to a negative perception of the property or area.
In order to set the right pricing of your home, I conduct extensive market research and compare recently sold properties in your area. To receive the best evaluation, it's imperative to do a walk-through to assess the condition of the property and to account for any upgrades or additions. Upgrades such as e.g Hardwood floors, granite counter tops, new furnace/AC, new windows,etc. are added value to your property, value that you don't want miss out when pricing your home.
Setting the right price at the market value.
Making sure all your investments are accounted for.
Pricing your property at the comparable market value.
Marketing
Marketing your property is very important to sell quickly and effectively at the asking price. I constantly study the market to use the latest marketing tools in the real estate business to ensure your property will be available to many buyers looking to buy in the area. The main websites your property will be advetise at are:
REAL ESTATE WEB
SOCIAL MEDIA
OTHER WEBSITES
While posting online is very important, photography is a key factor on getting traffic to your property. I make sure the pictures posted on these websites and online flyers are professionally taken and appealing to the eye. By doing this, it attracts many clients leading to quick sale.
Photography
Profesional photography
Flyers
Beautifully designed flyers
Video tours
Video tour of your property
Staging your home
Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or, that opening drapes and blinds and turning on lights make a room seem bright and cheery? It's true, which is why staging your home to look its absolute best is an important factor in the selling process. Here are some inexpensive ways to highlight your home's best features:
Clean or paint walls and ceilings to a neutral color.
Clean all flooring and fixtures - lights, fans and tidy up.
Vacate the property when and if it's being show to prospective buyers.
Remove excessive wall hangings, furniture and extra personal goods.
Turn on all lights and open the drapes during the daytime.
Play quiet background music and infuse your home with a comforting scent.
For more staging tip, don't forget to check out the seller videos page located under the selling your home tab. There you will find great videos and tips on how to prepare your home for sale.
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